McCafé Holiday Cup – Christmas in Summer
To celebrate creativity and bring festive cheer to an unexpected season, McDonald's launched its first-ever McCafé Holiday Cup event under the unique theme “Christmas in Summer.”

Held during the summer season, the event invited university graphic design students to participate in a friendly competition to design a limited-edition McCafé cup inspired by the spirit of Christmas — with a summer twist. The winning design was proudly featured across McCafé locations, transforming the everyday coffee experience into a celebration of color, imagination, and festive warmth.

The campaign aimed to highlight local talent, foster creativity among youth, and offer our customers a joyful, season-defying surprise — blending the cozy charm of the holidays with the vibrant energy of summer.